The publicity machine regarding Knight Rider‘s presence at NASCAR on Saturday is going into overdrive. Travis Kvapil, who will be driving NBC’s No. 28 Knight Rider Ford, has been talking about it.
“This is such an awesome sponsor for our team at Bristol,” commented Kvapil. “The television series Knight Rider is a show that everyone can get hooked on. I think it’s really cool that NBC has chosen to reinvent the series for the Fall line-up. The best part about the show was always the car, K.I.T.T., and this is amazing that I get to drive a version of K.I.T.T. for the night race at Bristol. It’s every guy’s dream to feel like they are an action hero and I get to have that chance under the lights of Bristol with our No. 28 Knight Rider Ford.”
“We’re really excited about it,” he said. “You know, unfortunately, we haven’t had fulltime sponsorship, but that’s given us the opportunity to have some really cool partners, and this is another one. Lafayette Ford and CHP [California Highway Patrol] were some of my favorites, and now the Knight Rider car — it’s going to be really cool. I grew up watching Knight Rider and I was a fan of K.I.T.T. It’s just very cool that I get the opportunity to drive it. I’m looking forward to it, it’s going to be fun, and I think there’s going to be a lot of excitement around it. It should be really cool.”
“The stealth look and feel of the car coupled with Travis Kvapil at the helm has us very excited about this race,” said John Miller, Chief Marketing Officer, NBC Universal Television Group President, The NBC Agency. “This event exemplifies the adrenalin and action the Knight Rider series will deliver and illustrates the strength and compatibility of our sponsor partnership with Ford.”
The premiere of the No. 28 Knight Rider Ford will take place on August 23rd, 2008 for the Sharpie 500 when Kvapil and his Yates Racing teammate, David Gilliland, travel to Bristol Motor Speedway for the 24th race of the 2008 Sprint Cup Series season. The Sharpie 500 will be broadcast on ESPN Saturday, August 23rd with television coverage beginning at 7:00 pm EST and radio coverage provided by the Performance Racing Network.